Chuck Silverston – Cell 617.699.6234
cms@prudentialunlimited.com
Ofc 617.264.7900 / Fax 617.232.9984
1290a Beacon St, Brookline MA 02446
www.prudentialunlimited.com

SELLER REPRESENTATION – SERVICES PROVIDED

Goal: To take you through the home selling process- step by step, professionally safe-guarding your interests and investments; thereby enabling you to celebrate and enjoy the process.

Licensed Realtors (Subscribe to and exercise the Realtor Code of Ethics)
Always thinking about your needs
Always working to the benefit of your best interests
Introduce & explain options allowing you to make the best, most informed decisions possible
Protect the deal by managing buyer contingencies
Develop customized strategies to increase your selling power by maximizing presentation impact
Provide copies of all documents and contracts prior to and after execution.
(Mandatory Agency Disclosure, Exclusive Listing Contract and MLS Addendum, Buyer’s Offer, Addendum, Property Transfer Notification Certification, Pre-approval form, buyer’s Mandatory Agency Disclosure)
Develop and implement customized marketing strategy
Develop Pricing Strategy to sell your home for the most money in the fastest time with the least inconvenience to you, the seller.

Problem Solving:
Knowing how to avoid pitfalls by anticipating & discussing problems before they arise
Provide references to established team of professionals who, together offer ‘1 stop shopping' to our buyer clients (Attorneys, Home Inspectors, Lenders)
Provide references to readily available network of professionals for issue-specific problem solving (Electricians, Plumbers, Contractors, Trash/Debris Removal, Basement Technologies)
Retrieve missing or incomplete documents from Registry of Deeds, Town Hall, Building Department

Communication:
Listen to your needs and wants
Create specific objectives according in accordance with needs
Set realistic expectations
Explain all paperwork in detail
Explain each step of the process before it happens, when it happens and after it has happened
Ongoing reminders of approaching deadlines
Interchangeable team communication offering 24/7 coverage
Team availability via cell phones, e-mail or in person
Deliver news – even bad news – in a timely manner

Marketing
This is a Sales Business! Customized “Just Listed” and “Your Invited” postcards
Print and web exposures in/on: Boston Globe, Boston Metro, Boston.com, e-realty, Realtor.com, Yahoo Seller Advantage, including 24/7 www access to Open House info
Personalized calls & emails to buyer prospects & brokers with prospective buyer clients
Coordinate and schedule personalized property viewings
Broker outreach in order to find appropriate buyers
Broker Tours for any/all professionals to preview your property
Listen to and adjust with your evolving needs and wants
Follow-up on all showings and open house attendees

Offer
Review offer & thoroughly explain all language in layman’s terms
Negotiate offer up based on your needs & desires
Negotiate on your behalf with focus on: price, timing AND contingencies in order to get you the highest price and best terms according to your needs.
Position & leverage offers to get highest price & best terms
Sell the Buyer, Buyer’s Broker, Appraiser etc. on unit
Constant communication & availability throughout the offer phase

Accepted Offer thru Signing of ‘Purchase & Sale’
Attend the home inspection
Review list of negotiable home inspection items
Explain, decipher and prioritize home inspection findings with buyer’s agent or buyer directly
Negotiate home inspection items with buyer’s agent/buyer based on your directive
Communicate all findings, strategy and negotiated items to your attorney for inclusion in p&s
Facilitate communication amongst attorneys with regards to the Purchase and Sale
Provide additional assistance to attorney during negotiation of Purchase & Sale
Keep track of and manage all aspects of transaction on your behalf
Coordinate and communicate with buyer’s broker and/or buyer to ensure a smooth process
Coordinate and communicate with buyer’s lender to facilitate meeting mortgage contingencies
Keep track of all deadlines
Negotiate extension of contingencies as necessary
Work to protect your interests

Closing
Coordinate closing with lender’s assigned attorney, your attorney and buyer’s attorney
Coordinate final walk-thru
Remind you of items to bring to closing
Accompany you to closing

Your Buyer Broker’s Fiduciary Responsibilities

Regardless of which Seller Agent/Representative you choose to hire, according to Massachusetts Real Estate Law, that agent will owe you the following duties. Make sure you are aware of these and that they are too!!!

Obedience
Loyalty
Disclosure
Confidentiality
Accountability
Reasonable Care and Diligence

Biography
Chuck Silverston
Brookline residence owner 8 years: 8 Searle Ave, Brookline, MA 02445
Owner: Paris Crèperie, Brookline, Beacon Hill – 5 years
Wife Nancy: Clinical Social Worker @ Mass General Hospital
Daughter: Lilli, 4 yrs old
B.A. Economics, George Washington University
Prudential Unlimited Award of Excellence 2005, First Time Homebuyer Coach
Prudential National Honor Society 2005